Skittles. An Effie Best-of-the-Best Winner
Colin Selikow
Chief Creative Officer
DDB, Chicago
Connect with Colin
LinkedIn / DDB, Chicago
"Apologize the Rainbow" was not a reactive crisis-communications campaign. It was a strategic decision to positively highlight the negative passion of fans and convert it into positive energy for the brand. Mars/Wrigley Chief Brand Officer, Rankin Carroll and DDB Chicago's CCO, Colin Selikow, share the backstory to this Best-of-the-Best Effie Global Grand Prix winner. Listen to the show and see the creative work below.